Kodak Ditches NASCAR For Golf
By Kickntrue on 10/29/08
Kodak has picked to put their sponsorship dollars in golf instead of NASCAR in 2009 and moving forward. Kodak had been putting most of its sports marketing dollars into Roger Penske racing of NASCAR where they've been a sponsor for 22 years.

I don't see how this decision didn't come sooner. It took them 22 years to realize the demograpics of golf are better than NASCAR for marketing? Has Kodak moved into the digital camera market yet? Maybe they should pull all their money and figure that out first. (Upon my Google Image Search I discovered they have digital cameras. Proceed as planned!)

NY Times Story

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