Your Opinion Can Be Worth $100
By Kickntrue on 2/24/09
Here is a rather unique situation. We've been asked by one of our sponsors, Course IQ, to be publically critiqued by you guys! They have recently launched a webinar program that allows golfers to attend a live online seminar about the rules of golf, hosted by a golf pro. While the results have been solid so far, they are looking for ways to get more people interested.
What they basically want to know is whether or not you would sign up for a webinar, and if not, why? If you would not sign up, tell them your reasons. Is it the price? The time of day it is offered? The format? The subject? Or is it just not of interest to you? Tell them what changes they should consider to make the concept more appealing to you.
This is truly an open forum. Feel free to share to your heart's content- you will not offend anyone at oobgolf or CourseIQ.
Any valid comment with feedback on this post will have a chance to win a $100 gift card to GolfSmith from CourseIQ. All comments will be compiled and one will be chosen at random as the winner.
To learn more about the webinars to better collect your feedback and opinion, you can check out CourseIQ.net.
[ comments ]
Webinars can be great IF they are highly interactive. They definitely give you the flexibility to connect with many people is disparate locations. The price would have to right but I think if the graphics captured peoples attention, this could work.
I think it's a great way to use technology to help explain the rules of the game, however the cost might be an issue. Possibly a free "Basic Rules and Penalties" segment might lure people into purchasing more in depth segments.
For me, the $25 is probably better spent learning how to hit the ball consistently. The impression I get is that it is pretty in depth and specific material that would be for advanced and not recreational golfers. As a recreational golfer at best, it doesn't seem like it would ad much value.
Agree with peterap2001 - it's going to take something worthwhile to make me part with my cash. But I've never been one to sign up for swing analyzers, etc. I usually stick to youtube and such ... but I'm very much a recreational / social golfer.
I agree that the webinar content was the main reason I did not attend (in addition to the cost). My feeling is that I can access this information elsewhere for free and despite the nice presentation, a webinar strictly focused on this subject did not capture my interest.
That being said, I did check the site out and loved the "preview the course" concept and the web 2.0 element behind user-generated and shared content. I think that some course management or golf strategy webinars might gain more interest.
Tee it High. says:
I think a free prerecorded sample on simple tips for beginners would be a great way to get people involved. You could also have short prerecorded videos about specific rules for people who need the flexibility and can't sit through the entire live webinar. The cost is most likely only going to attract the higher level golfer or someone who is just addicted to the game. The casual golfer doesn't need to know all 5 options when you enter a hazard. In addition 90 minutes is a lot to commit to late at night for an east coaster.
For new golfers of golfers looking to learn more, I think that golf webinars could be helpful. The big key would be participation. An interactive webinar would be one that I would seek out. Without student interaction the webinar would be useless. I think the use of technology is only making this wonderful game better, and ideas like this are very intriguing.
Ben Crane says:
I wouldn't sign up for a webinar on the rules of golf. I wouldn't completely rule out ever signing up for webinars, but the subject would have to be compelling. I would also put my price point for any webinar, regardless of subject, at around $10 - $12.
Jake Bogardus says:
Time: Do not make the webinar to long. Consider breaking it down into maybe 3 sub-sessions. In todays world people just don't have time to sit down for hours to learn the rules of golf, and even if they do have a few hours, they are probably going to opt to go out and play. Breaking the webinar into manageable time lengths is a must!
Price: I think that people who are interested in the rules will be willing to pay a decent price. However I think a good way to get people who are wavering on whether or not to take the webinar is to give them something tangible. When on the course they can't jump on the computer to check on a rule. A handy rulebook, just something with general rules would be nice to include as a bonus to taking the webinar.
Finally some generalities, be flexible with the schedule and make it interactive so they are staying interested. Use video of some unique situations that have come up on tour and see if they can get the ruling of what should have happened.
I'd pay $25 to NOT have to sit through 90 minutes of golf rules info
I think anyone anal enough to care, would buy the rulebook and read it (or read it online) at their own pace.
I certainly would not pay for a rules of golf session unless I were very serious about playing competitively. Even at that, $10 tops. I can't think of any topic of webinar I'd pay what they're asking for. This may be better for those picking up the game and want to play the right way. Which from what I've seen is a small percentage. I just don't see single digit handicappers using this to improve their game.
I think that it has to be both interactive and have different sessions. They should have a free or low cost (5-10 dollars) session for the beginning golfer. For the advanced golfer they could have a longer webinar for the advanced golfer. This would also have to be fairly cheap since like @Ward was saying for one to go through rules they could buy the rule book. The rule book is only about 6 dollars.
I would not purchase a webinar course because I feel that I can get a lot of this information for free online or in just asking people at a local pro shop. I prefer watching free instructional videos online. Also, the topics are pretty limited.
I did, however, like the preview a course option. I think that if someone worked on the Flash a bit better (like maybe having a nice picture of the entire hole next to the flying video) and if there were more courses people would definitely find it helpful. In addition, people should be given the option of being able to book a tee time from that page -- maybe this is one way CourseIQ can make money as well! They can be like golfnow or savesomeegreen.com and purchase discounted tee times for users to have the option of purchasing. That way, people can 1) check out a course and 2) book a discounted tee time. More potential revenue for CourseIQ, and a better utilization of the site.
Hope this helps!
Les Page says:
Every year I receive the Rule Book from the USGA, it's in my bag, to be removed when next years version is delivered. There are so many other options, magazines, web sites, course pros, tournament officals and publications available on CD/DVD to gather information and interpretation. I would be extremely desperate to pay out a fee to discuss the Rules of Golf when the opportunity to do so frequently develops at the 19th hole, for free and face to face.
My opinion of these webinars is they are too time consuming and would be more interesting if they were shorter and more condensed.Also the price could be a reason they dont go over well,since there are avenues to get the same information for free or a nominal value.
They would be better to break it up into like 3 30 minute webinars. Keep them short to keep everyone interested/focused. I would find it hard for myself to pay $25 for this. In this economy, $25 can be make or break on some peoples monthly budget!
$5 I am there........$25 I would pass on it.
Eugene Chang says:
I would DEFINITELY not pay a penny to watch a golf webinar. I wouldn't even watch one if it required that I sign up for a free account.
What I would like to see are short, free webinars (with no signup required) about commonly misunderstood rules of golf...i.e., lateral vs water hazards and where to drop, how to play balls w/ obstructions, etc.
EC congratulations, you are the first person on this site to spell DEFINITELY correctly. And, I agree with your comment.
Mr. Black says:
For online classes to be effective I would need several different things. First you need to be able to access the seminar at your convenience. I work during the evening so working with my schedule would be a big concern for me.The next thing would be the cost of webinar versus the material being presented. Other than that i think it would be a great idea.
I like the idea of having the knowledge of a PGA professional at my fingertips for a small cost. However, rather than providing information that is readily available for free (rules and rules animations), I think they would get more people interested by providing instruction/tips on how to improve as a player rather than how to follow the rules. I am thinking an format where users could submit questions/issues and have a PGA Professional provide instruction and tips. Sort of an online version of Michael Breed's Golf Fix where users know their questions will be answered and get a more personalized experience. Rather than paying hundreds and taking the time to go to lessons, golfers could jump online and get intruction at a fraction of the cost in a fraction of the time. They could continue to have "themed" webinars such as "How to Quit Hooking the Ball" to bring golfers with similar issues together and narrow the focus of the sessions.
I have to agree with everyone else, I am not going to pay money for a webinar on a subject that I can get for free elsewhere. If you're trying to get money out of golfers you're much better suited giving webinars about improving their game and/or choosing equipment. Most weekend golfers know the rules well enough, and when you're on a crowded course on a Saturday morning you don't have the luxury of obeying some of the rules anyway.
I think the market for this software would be for 8 -18 year olds starting off in the game as part of a golf clinic for example. I personally canGÇÖt see the average worker in corporate America spending the time or money on this, as they are lucky enough to get 18 holes in every week! IGÇÖm still a believer in keeping a R&A rule book in my bag that answers all my questions when and if they arise.
Suggested next moves GÇô Tap into a younger market, target some sort of certification through using your softwareGÇª I.e.- sign up all the PGA, LPGA coaches offering clinics around the US and give them some sort of incentive to feature your software in there golf clinics.
Cost, and time pure and simple. Paying to learn the rules isn't something I would do. I would give it a try if I didn't have to pay for it though. Sell some advertising and put some adds in (be sensible). Maybe a live show once a week on a specific topic with a segment where people can ask questions. Have them available for people to watch at any time (maybe sell on iTunes or your site for a small fee).
I personally wouldn't pay for a webinar - there are just too many free resources out there to answer any of my questions. But there are two demographics I can see this idea appealing to: 1)brand new golfers who don't have much golfing knowledge and 2)experienced golfers who have specific questions or need clarification on individual rules.
The first group is probably more open to paying for a webinar. There are plenty of web forums and free online resources, but a webinar could be an easy and non-imbarrasing way to get answers to the "stupid" questions beginners have. I'm getting my girlfriend into golf -I would LOVE it if she took a webinar to learn some etiquitte/basic rules - hell I'd pay for it!
The second group is probably already aware of the resources out there that are free and can answer any specific questions they might have - online Rule Book, forums, etc. They might see value in knowing they're getting accrurate advice and answers though -all you get from a forum are public opinions.
I wouldn't be interested because of cost. Why not make these available free via a sponsor?
I cannot reference a webinar on the course. A webinar would be an effective tool if it targeted new players entering the game for the first time. I would not pay for a webinar especially when costs $2.00 for the "Rules of Golf" from the USGA. You can carry this on the course to reference anytime a situation comes up.
I think that the more people know the rules, and I mean the real rules, not the "weekend rules" that it will help to elevate the game for amateurs. While I generally agree with morrisegg about marketing to 8-18 year-olds to get the next generations involved (that's how I got really interested when I was 9 years old - a citywide golf clinic, affordable, for kids to learn from a local pro)- I believe that targeting different age groups can be useful as well. Each age group tends to learn and retain information differently. And don't forget to use multiple technologies: Webinars, local seminars, "pocket" guides for the iPhone, Blackberry, etc.. - and don't forget game consoles - you could have a playable golf game that actually teaches the rules while you play.
I would absolutely attend an online seminar... if it was free. Detailed explanation and good examples on different rules & sticky situations would be great, but I don't think I would shell out any real money for it. I have been reading up on the Rules of Golf from the USGA, but that is free online.
I think it's a pretty cool idea, but I wouldn't pay for it. I personally like to learn things by myself (through reading or research), and I think that's a better way to ingrain things into my memory. Some people who need more of a teacher/student interaction to learn things would definitely benefit from this website.
I wouldn't be interested, especially for $25. I could probably find those information from google, and I rather spend my time improving my game. I can always check the scorecard for the local rules.
Playing golf is a multi-faceted task. Attending and participating in a webinar can only make you a better golfer. Even if it is one little thing you pick up on the game, it will pay dividends in the end.
A few things that would make me interested in a webinar would be the length of time. Short segments over a period of a few days during the off season. Living in the Northeast, I love to be out on the range and course during the season. I dont want to be locked on my computer when the sun is shining. Now short segments, maybe even a 2 min clip available after inputing a score on OOBgolf would keep me sharp throughout the season. During the off season, I like to keep that fire burning for golf so I would be more apt to sit down during the winter months for a more lengthy webinar.
Cost. A little fee for a nice peice of information goes a long way. I can justify a fee when it comes to golf. It is what I love to do. Anyone will justify the money when it comes to what they love to do.
If your already playing golf you should know the rules,any beginners should consider it.It could save you a couple of stroks and that can make a difference in a game.
I wouldn't pay for a webinar that deals only with the rules of golf. Frankly, I'd probably get bored having golfed for many rules. Now I would consider paying up to $15 for one that dealt with course management with some rules thrown in to break up the course into different segments. Like it's been said above, most if not all of this information is available online for free and anyone computer savy enough to sign up for a webinar is going to be able to find the same info elsewhere. Also, to me, an interesting way to present a course management webinar would be to combine your course flyover with tips on differnent holes. For example, do a fly over on hole #7, then go back through it again and point how that particular hole would be best played based on the hazards, etc. Just a thought.
having golfed for many rules....lol meant for many years
Would be great for amateurs that play tournaments and take the game seriously. In addition, the price would have to be reasonable.
Well to be honest, I'm not so sure I think that the webinar format lends itself to golf instruction. The only groups I could see this being valuable for are those new to the game who want to learn the basic rules or a weekend golfer who never took the time to read the rulebook.
I think that the $25 price tag may be a bit steep for those newcomers or casual golfers.
I think the biggest hurdle you would have to overcome before attracting the avid golfer (who doesn't mind spending money on golf) is finding some way to provide unique content. I think that anything regarding the rules can be found on the USGA website for free. They even have little videos. Perhaps you might want to add some level of basic instruction in there such as course management, equipment basics, etiquette, business golf etiquette, playing as a guest at a country club etiquette, etc.
Hope that helps in developing your product.
1. Live webinars need to have a high quality of production - like audio.
2. They need to be engaging - like live interactive games/ quizes/ participation elements that are funny, surprising, and cool.
3. Any kind of celeb or tech guru/ caddie/ instructor would be great.
4. Allow subscribers to view content later for closer scrutiny/ hihglights.
5. The aspects of golf most suitable for webinars needs to be determined - most average golfers need work on some rules, but they don't know it. But "rules for Joe six-pack" is an oximoron. I would like to see some fire and brimstone sermonesque inspiration for the average golfer to stop cheating and play for real. However, accidental lost balls are hard to fix (you can't go back to the tee and interrupt a group in a typical public setting after the fact!) Inspire average players to experience the soul cleansing feeling of keeping honest scores!
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