Anyone else get this Spam?
PGA of America Spam
By Kickntrue on 7/1/09
I couldn't imagine I was the only one sick and tired of the PGA of America's Spam marketing methods via the USGA. Now I know I'm not the only one. Basically- the USGA gets your info, you can even join for $10. Once they get that- they sell your info so their "partners" can start sending you stuff. Of course, my favorite tactic is when they send you a DVD or magazine at "no obligation with a bill attached, suggesting you should pay for your gift.

Guilt marketing like that is really about as low as it gets. It seems the San Francisco Examiners Greg Quiroga is sick of it too.
But this week I received a piece of marketing from the PGA of America's "PGA Golf Instruction" that utlized old-school, opt-out tactics so confounding and confusing that it made me mad at the PGA - once I figured out the pitch. The PGA sent me, unbidden, the first DVD in their golf instruction video series: "Lowering Your Score: the Complete Short Game" and "Off the Tee: Maximum Distance and Accuracy."

According to the enclosed letter, "This special-edition DVD is the first release and is available to you for the exclusive price of just $12.95! Because you didn't ask for this special-edition DVD, you're under no obligation to do anything and consider it a free gift, but with expert instruction like this we know you'll want to put this series to use today!" (exclamation points and grammar the PGA's).


Either way, thanks, PGA, for the much-needed coaster. Ever since AOL quit spamming me these have been in short supply in my house.
I couldn't agree more with the last part! It's just ridiculous!

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[ comments ]
gtakacs says:
I signed up for a Get Golf Ready course at my local municipal course. Everything was fine until I started getting e-mail spam from USGA. The last one was an e-mail asking me to partake in a very important survey that could affect the future of golf in the US. I figured, sure, I'll do that.
I wasted 20 minutes of my life answering questions about whether I felt Srixon or Titleist were golf balls that were "technologically advanced" or "ideal for beginners". Total scam. They lured you with your gullible honesty and wanting to do something good for the sport then smack you in the head with pure marketing survey about golf ball hype. I wish it had an "additional comments" field on the survey but they were too chicken to give you that option. So I just had to satisfy myself by giving all the balls equally crappy scores as I think they are all hype for the recreational player anyway.
jakeisbill says:
I joined the USGA last year. I now have that same DVD.
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