Could EA Sports Be Cooling On Tiger?
By Kickntrue on 1/13/10
Video Game manufacturer EA Sports has been polling people lately on just what they think of Tiger.
One of the survey questions, in particular, is pretty straightforward: “Has the controversy made you more or less likely to buy a Tiger Woods related video game in the future?”Assuming the answers to that question are not so favorable to Mr. Woods, you'd have to think EA may decide to do something about it. They have much too much in their game to halt it completely, but they could go more PGA Tour/Golf focused and less on Tiger.
I think it's pretty interesting that they're out there flat out asking people. I think that says a lot. I'd imagine a company like that would hire someone else to go do other Q-Rating or media surveys about Tiger to try to glean info, but instead they are tackling the issue head-on with their gamers.
As of right now, EA Sports is one of the few sponsors who is still completely backing Tiger Woods through this ordeal and the next edition of Tiger Woods Golf is scheduled to come out in the summer of 2010.
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I play TW 08 and I could care less that it has his name on it and all the other TW stuff in it. I just enjoy playing video game golf and seeing what courses look like etc.
If it's a game worth buying, I'll buy it.
Bryan K says:
I'm with bortass. I play Tiger 10 on the wii because it's a great game.
agree with these guys too. they are just slapping his name to sell units. GUARANTEE IF THEY PUT OUT EXACT SAME GAME TITLED PGA 2010 THEY WOULD NOT SELL AS MANY AS TIGER 2010.
Gamers are gamers. It isn't going to matter the name on the box if the game is good.
Sorry guys, I have to disagree. From a marketing perspective TW is stained, EA and everybody else knows it. Personally, I won't throw a dime at anything TW.
The TW markets to the non-golfers, they get name recognition from it, where us golfers look for the quality of the game play. Their are several golf games but EA puts out the best one, whatever they decide to name it. I bought TW 10 after the "ordeal" because of the game content, because I certainly wouldn't have bought it otherwise. I actually started thinking it might be on sale soon, but decided I wanted it now.
just noticed this is under Golfer of the Week. look above title.
at swingem: dead for now. and hardly dead at that still twitching, just needs a shock and he is back. that shock being a major title in 2010 and everyone will be back to licking his you know whats. (surely not every skank around the world, but metaphorically.)
I have TW '10 and it doesn't bother me but I bet there are a bunch of parents out there that won't buy a Tiger Woods game for their children now and EA has to be concerned about that. While it doesn't matter to most of us, we don't have our parents paying for our toys anymore (unfortunately).
Maybe he could endorse one of those Grand Theft Auto type games where picking up prostitutes is part of the game.
Bryan K says:
You know...I've thought about this thread a bit..and the truth is...I tend to shy away from games thata are endorsed by big names or franchises. Generally, the creators of the game spend oodles of money on attaching the name or franchise, so they can't afford to spend that much on the game itself. This goes for long term sequels as well. So, in essense, for me to buy a game with a celebrity's name attached, whether that celebrity be Tiger Woods or John Madden, the game has to be absolutely exceptional. Tiger 10 fits that model. The Madden franchise, on the other hand, hasn't fit that model for a very long time.
To get golfers to play, you need a good game (totally objective, I own no game system). To get non-golfers to buy, you need a name. I'd buy a Mickelson Golf 2010 or even "EA Golf 2010" if I thought EA put out quality [golf] games, but I am a golfer. I think EA is trying to figure out how to market to non-core customers.
Matt F says:
@Shankapotamus - now that is some funny stuff and pretty true too.
@Banker85; One can speculate that some endorsement deals may return. However, companies are slow to forgive bad behavior (how many endorsements is Kobe Bryant getting). There are too many other guys out there that can be picked up for a fraction of the cost of TW. I was in a local golf shop the other day and couldn't find a single poster or other marketing image of TW, even in the Nike section. TW will just have to scrape by for awhile on his "on-course" income.
@Shankapotamus; How about "GTA, Orlando Suburbs"
Duke of Hazards says:
Hopefully the drop in TW stock will give this (video game) franchise a kick in the rear. EA Sports seems to have an inertial trend just to sit on its laurels and spit out last year's game with a few minor tweaks (2010 Wii version aside) and features ... especially true with this game, since EA has a monopoly on sim golf. Maybe they can throw the TW licensing dollars at some of the board members of Augusta Nat'l to finally allow everyone to play it.
Here is the deal, they built the game with such a following that they could put Dorf from Dorf on Golf as the title character and still sell 3 million copies the first weekend. We love it for the game play not Tiger. However, I think they should leave him on, I mean seriously about 50% of marriages end in divorce, about 98% percent of all men think of cheating, of which 60% do, and less than half of them get caught. I mean if multiple presidents can do what Tiger did and run the country, why shouldnt he keep his name on the Game. I am just glad he finally looks human.
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