Augusta National Can't Find 21st Century
By Kickntrue on 3/31/10
It's so frustrating that in this day and age we still won't be able to watch more than a couple hours of live coverage next week at Augusta National for the Masters.
Over the course of negotiating 20 one-year deals with Augusta, Pilson said that CBS regularly requested the right to show more hours.

“Their feeling was to keep it limited and get the highest possible rating,” he said. “They wanted to keep it special. Only gradually, over a period of years, have they expanded the window.”

CBS, which produces ESPN’s coverage, will carry the third round from 3:30 p.m. to 7 p.m. and the final round from 2 p.m. to 7 p.m.
As for the first two rounds on ESPN, we can only see coverage from 4pm - 7:30pm on Thursday and Friday. Augusta has given special permission to show Tiger's first tee shot each day on ESPN live, whenever that may be. Just his first tee shot- no more.

Really? 3 hours of daylight coverage? Thanks a lot Augusta! The demand outweighs any supply that could possibly be given- and frankly Augusta likes to pretend to play both sides of this one. They love when stories talk about getting a sandwich at an on-site concession stand for $1.50, but hold every passionate golf fan hostage with their actual golf.

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[ comments ]
nickmomrik says:
Watch it online.
Kickntrue says:
@mtdewvirus- still not complete coverage online. also- a lot of people can't watch online, especially while at work. you should at the very least be able to go to a bar/restaurant for a long late lunch and be able to see live golf.
birdieXris says:
I'll be watching it on the Masters' app on my iPhone -- well as much as it'll let me watch anyway.
Torleif Sorenson says:
I remember Saturday of the 2000 U.S. Open, when some prior weather delay at Pebble Beach resulted in nearly dawn-to-dusk coverage on NBC. There had to be at least as much demand for THAT, and the blue-coats at the USGA didn't artificially "ration" their TV coverage. NOBODY is going to steal the thunder from Augusta National Golf Club or CBS during the second weekend in April during the daytime, except breaking news. There is neither a need nor any logical purpose for rationing TV coverage of the Masters Tournament. They (and CBS) should WANT high ratings in all dayparts, not just three hours in the afternoon. No genuine downside exists, period.

As for 2000, I was enjoying NBC's TV wall-to-wall coverage that Saturday... until I watched my son take his first steps on his own, which MADE my Father's Day weekend.
Banker85 says:
thats not right. The masters is the most watched Tournament all year they would have great ratings if they aired all day. I am starting to change my mind about my dream course. what a bunch of pricks, seriously.
ayparekh says:
There will be 3 webcasts. A featured group will be shown all day long...from 10am onwards (Im sure they will handpick good pairings thru the day). There will be a webcast of amen corner from 10:45am onwards (All groups passing through) and another webcast of 15th and 16th from 11:45am onwards(All groups passing through).
May not be ideal but beats waiting till 4pm (live) or 8pm (replay)
Panerai111 says:
Lame... I was looking forward to this too.
birdieXris says:
Speaking of technology... They're going to broadcast and produce the Masters in 3D. There will be a small number of 3D cameras positioned around Augusta National in rarely seen angles. It's gonna be bangin!!! Unfortunately i don't have a 3D tv, but if anyone does, let me know --- i'll bring the beer.
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