Callaway (Smartly) Targets India
By Kickntrue on 1/12/10
I think the golf club manufacturer leading the "arms race" in 10 years will be the one who wins India and China. Callaway made a big score in India this week.
Callaway Golf Co., the U.S. golf equipment manufacturer, is opening an Indian unit and has signed India's most famous golfer as a brand ambassador in an effort to tap the growing popularity of the sport in the world's second most populous country after China.


Jeev Milkha Singh, India's number one ranked professional golfer, will work with the company globally but with a focus on the Indian market.
Smart. Very smart.

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photo source

[ comments ]
bducharm says:
No doubt. China and India will be the biggest boom for many industries. That's why we (Cisco Systems) are focusing efforts there.
[ post comment ]
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