Buy Those Wedges! (Your Friends Are.)
By Kickntrue on 9/20/10
At the end of 2010, major golf manufacturers will stop producing wedges that us amateurs are allowed to use up until 2024. This shouldn't be new news to most of you, but what is interesting is that golfers "get it" and are hoarding the current grooved wedges.
Golfers around the country are buying up the current style of wedges. The clubs will soon become scarce because of a recent "groove rule" change from the United States Golf Association (USGA). Golfsmith, the nation's largest golf retailer, has seen an increase in year-to-date wedge sales of more than 20 percent over the same period a year ago.

"Golfsmith customers are stocking up on wedges, more than they ever have," said Marty Hanaka, president and CEO of Golfsmith, which sells tens of thousands of new wedges every year. "The availability of the larger grooved golf clubs affected by the change is a big unknown so our customers are buying their favorite designs while the inventory is there because after year's end those types of clubs won't be made anymore."
Pretty impressive increase, especially in this economy. That's in the beginning of the year too. I'd imagine a spike in the last quarter. That's when I plan on buying my multiple sets of EIDOLON's.

So, either marketing really works (Year of the Wedge..), or people are really paranoid about not being able to get these wedges after this year. Just because manufacturers will stop making them, doesn't mean they won't be sold, right?! Of course- the ridiculous thing that nobody is talking about is the fact that the rule doesn't go into place until 2024, yet us consumers are losing access to them 13 years in advance. Someone please explain that one to me?!

Have you guys stocked up yet?

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photo source - EIDOLON GOLF

[ comments ]
birdieXris says:
Yea i stocked up- if by stocked up you mean bought "new rule" EIDOLON's. What a joke. The big name manufacturers are laughing all the way to the bank. Cleveland, ping, and titleist get to produce huge numbers until the end of the year and people will buy them all up. it was a marketing coup!
birdieXris says:
The new grooves spin just as much as the old ones IMO. Especially the EIDOLONs i purchased. They actually spin MORE than my old style grooves. I can't wait till the panic starts and people start getting upset that they bought all these other wedges--- especially when the average person doesn't really "wear out" a wedge like a tour pro does.
bducharm says:
Good friend of mine, Titleist rep locally, said they are already seeing shortages of some models of the Vokey Spin Milled wedges.
donedonedone says:
I still don't understand how the PGA can tell Cleveland they can't make clubs for non-PGA players... How does this make any sense? If the PGA/USGA want's to regulate what type of clubs are allowed to play in the events, so be it. What does that have to do with what clubs are available to the general public?

And don't get me started on the price fixing that goes on in the industry - for example a TaylorMade Burner SuperFast driver is sold at the exact same price at every retailer...
TeT says:
I will stock up if they get really cheap... otherwize were good...
mjaber says:
If I had the money, I'd have bought the TM xFT and a bunch of spare faceplates. I don't think it would have really made a difference to me, and I'm already playing 1 conforming wedge. I don't spin the ball much to being with.
falcon50driver says:
I worked as a machinist for several years. I can Manufacture whatever I want from scratch. P.T.Barnum was right "there's a sucker born every minute"
legitimatebeef says:
Golf is supposed to be a fun game not a clusterfuck of rules and regulation red tape. Are these powers that be trying to suck all the fun out of it?
Bryan K says:
I've learned over the past couple of weeks that I can back up any of my wedge shots with my $30 Adams Pro Tour gold wedges. I just need to use the right ball. I currently use a Callaway Warbird because my best shot is the bump and run.

When I get to the point in my game where I want to back up all of my wedge shots, I'll switch balls first. Then I'll look to upgrading my wedges.
jefs2box says:
Can't I just take my wedges to someone who can sharpen the grooves and make them deeper after-market? I don't really care if I'm playing clubs that are built within the allowable rules of golf. I don't take the game that seriously.

I don't care what kind of equipment my golfing buddies use either, or if they are using legal golf balls. I think the number of beers and amount of putting practice (or lack thereof) has a much higher impact on the outcome of our matches.
canuckgolfer says:
I have 65 large groove style wedges from all manufacturers. I know I am a Golf ho and I am obviously obsessed with equipment (it's the only vice I have). I only have two 2010 groove wedges.

I agree with dscoduc. This whole USGA mandating a rule for PGA pros and trying to enforce it with the Golf equipment companies and us the amateur buyers makes no sense. What kind of industry would promote an inferior product and expect the public to buy it????

Anyway, it seems like many of us have stockpiled the larger groove wedges to play with. I know I won't be buying any more of the 2010 and beyond grooves clubs. A really great move by the USGA, RCGA, and the R&A to help a lagging industry to improve golf sales beyond 2011. What really makes this bad is that it didn't even have the desired effect with the pros, the new grooves actually helped them score lower??? What gong show the USGA is!
Trav says:
@ dscoduc - current court decisions permit a manufacturer to set the same retail price for its products. Retailers have no choice if they want to sell the manufacturer's line. This didn't used to be the case, and eventually it may revert back to prior case law prohibiting this practice (called resale price maintenance). There are lots of economic theory arguments in this area. But the point is - it's not price-fixing in the traditional sense of two or more parties getting together to "fix" prices, because it's the manufacturer setting prices by itself.

Re: wedges - does anyone really think the new rule will remain unchanged? IMO it will last a few years, then be modified again, so we get to buy new clubs, again.
nate94gt says:
im not worried about it. I'm due for a new 60 degree wedge, so i'll pick one up soon, other than that, i'll buy what they sell when i need it.
SingleDigits says:
Eidolon has a promo this month for any wedge at $99 with free shipping. Promo code = Groove1.
LongTimeAway says:
I bought a 2010 CC wedge recently just so the guy that I beat won't whine. :-)

As for the PGA: grow the roughs high, stop raking traps, etc. The scores will go up. :-)
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