Tiger's Popularity Unchanged
By mustang6560 on 3/22/11
Tiger Woods was out in full force last week promoting the upcoming launch of Tiger Woods PGA Tour 12: The Masters (see Tiger Making the Rounds on TV). Despite his recent attempts at being more accessible to the media and appearing more friendly, his public image remained unchanged according to his Q Score.
LeBron's Heat, who are 48-22, haven't dominated as expected, just as Tiger Woods hasn't won since November 2009, just weeks before details of his infidelity led to his unraveling. Late last summer, 16 percent of people thought of Woods positively, according to the Q Scores, while an astounding 50 percent of people thought of him negatively. Schafer noted that, since he hasn’t won, Tiger’s Q Score has gone virtually unchanged.
Whether or not you put much weight in the Q Score, it is surprising to see that his popularity didn't move much over the last year. You would think Tiger not winning, his divorce, loss of sponsorships and the whole "single-dad" thing would stir up some sympathy points. Once Tiger starts winning again, I'm sure his public perception will improve.

What's more surprising is that people think more highly of MLBers Barry Bonds and Roger Clemens, both of who were accused of taking performance enhancing drugs and lying about it in Federal Court, than of Tiger Woods. Tiger embarrassed himself and his family, but did not tarnish the integrity of golf. Bonds and Clemens, in my opinion, not only cheated, but provided more evidence that the stats in baseball for the last several years deserve an asterisk in the history book.



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[ comments ]
Neo says:
"What's more surprising is that people think more highly of MLBers Barry Bonds and Roger Clemens...than of Tiger Woods. Tiger embarrassed himself and his family, but did not tarnish the integrity of golf."
This is very telling about yourself actually. People tend to value personal integrity and family over a sport and that is why Tiger is still on the outs instead of Bonds or Clemens.
3/22/11
 
bducharm says:
And Bonds and Clemens did not embarrass themselves?? I disagree with that! I know, I know - they have never had a positive test for PED's - blah, blah, blah. It is OBVIOUS that Bonds cheated. Your head doesn't grow multiple sizes all by itself!!! What Tiger is horrible and is not tolerable. He cheated his family. Bonds, Clemens, Brady Anderson, etc, etc, cheated their families AND the game!
3/22/11
 
mjaber says:
Clemens cheated on his wife. Bonds is a complete mess. I think they're all aboutt he same level, in my opinion.

Why isn't LT in there? Or OJ?
3/22/11
 
Kickntrue says:
I think it is very misleading to interpret the data to suggest Clemens and Bonds scored "better" than Tiger. The Q Score is used for 2 things- to determine how well known someone is with an audience and to find out how they are received. While the "receive" levels are similar- the actual "know who this is" factor for Tiger is MUCH MUCH higher than any of these two other cheaters. That in itself is going to lead to more people thinking of Tiger negatively- because more people are going to know him- people who may only know him as a golfer who cheated on his wife. a lonely housewife in Alaska wouldn't even KNOW Bonds, to think of him negatively.
3/22/11
 
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