Does Winning Take Care Of Everything?
By mustang6560 on 3/27/13
Following Tiger Woods' record eighth Arnold Palmer Invitational victory, Nike released this controversial ad featuring the new No. 1.

The caption, which reads "Winning takes care of everything", is supposed to be a "salute to [Tiger Woods'] athletic performance", according to Nike. However, not everyone shares that opinion. Some find the ad to be distasteful considering Tiger's sex scandal.

Nike isn't afraid of a little controversy — remember the Tiger ad featuring Earl Woods' voice? While the official company line is that the ad is a tribute to Tiger's athletic prowess, one wouldn't have to struggle to read between the lines. It does seem that the majority of golf fans have forgotten about Tiger's fall from grace now that he's winning again.





Image via Nike Golf


[ comments ]
SteveMM says:
It doesn't. A LOT of people who cheered for Tiger or at minimum were ambivalent about him now despise the man, and no amount of winning will change that.
3/27/13
 
Jattruia says:
Very good marketing Nike. Very good.
3/27/13
 
jasonfish11 says:
Does winning take care of child labor laws?
3/27/13
 
legitimatebeef says:
People who follow golf know the context of this quote. The only people who will misinterpret it are non-followers of golf and quite frankly since when do we care about them.
3/27/13
 
legitimatebeef says:
Say, I can't see so good, but is that Ping grip? hehe
3/27/13
 
bducharm says:
It is a Ping grip! He has always used a Ping grip blackened out. Tiger WILL win at least 1 major this year and I believe it will be the Masters.
3/27/13
 
mjaber says:
Maybe we should ask Michael Vick that question...
3/27/13
 
DougE says:
Everyone has their own opinion. Mine is that Tiger made golf what it is today. His fall from grace hurt, not only his persona but the PGA Tour as well. Their TV ratings slumped big time. His rise back to the top has created a new excitement in golf again. You don't have to like him, but you can't deny what his presence in the game has done for the game, first in his meteoric rise to the top in the 90s, continuing on through his incredible win on one leg a few years back. And now, again, through his quest to get back to number 1 which he has achieved in almost the blink of an eye. As golfers go, no one is in his league. To many he was washed up. But, to those doubters, as the ad says, Winning Takes Care of Everything. Though they had to be somewhat tactful in their headline, what they really wanted to get across was "Winning Shuts Up the Naysayers." Go Tiger!
3/27/13
 
mantajim says:
Winning does not take care of yelling "F@*k" on national television, with millions of young fans watching, much less those within hearing right on the course. He's the one of the best golfer any of us have ever watched, but with one of the worst on/off course personalities. Just think how much better he could have been for the game of golf if he could just learn to control himself. Sad.
3/27/13
 
joe jones says:
The only bad thing about the commercial is it gives the haters fodder for their garbage. What was Vince Lombardi's quote about winning? It's the only thing.
3/27/13
 
CeeBee says:
Tiger is one of the most, if not the most, competitive athletes I have ever seen. He expects perfection. Hit every green. Make every putt. Pressure is always on him yet he rarely shows it. But when he does it can be somewhat disturbing.

We have all hit squirrely shots that we expected to make. Glad there are no 'mikes' near me on those occasions. Go Tiger!!!
3/27/13
 
Trip says:
He is the greatest golfer, but will never compare to the character of the past greats. Different era, different morals. His character is the reason there is any controversity over this at all.
3/27/13
 
joe jones says:
One of the most difficult things I have ever done on a golf course was playing with two catholic priests. I couldn't say a few of the choice phrases I use when I hit a bad shot.I think they enjoyed my discomfort and were laughing under their breath. I often wondered what they do under the same circumstances.Perhaps they pray or maybe use the old standby, Jesus, Mary and Joseph.
3/28/13
 
SpaceMaNy0 says:
mantajim nailed it. I hope the kids that look up to him swear and complain every time they hit a bad shot too. Their parents adore Eldrick, so I'm sure it's ok for the kids to act that way.
3/28/13
 
jasonfish11 says:
@joe jones.

My brother-in-law is a youth pastor. Last time we played golf I think "god damn it" came out of his mouth no less than 4 times. I was always worried about what I'd say when playing with him, until hole 3 when he said that.
3/28/13
 
Jattruia says:
Must be tough for Tiger to go through what he did, come back, and babysit all of our kids.
3/28/13
 
Banker85 says:
Yes it does. I love the balls of Nike to say it too. Everyone talked about it while he was slumping. Wait until he wins a major or two this year. People love winners bottom line cold hard facts.
3/28/13
 
srogers13 says:
Haters gonna Hate
3/28/13
 
joe jones says:
Trip. There is one other reason for some of the comments about him. It's the one that bigots use.
3/28/13
 
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