SweetWood Luxury Golf
By Kickntrue on 7/16/10
Now that you have $75 balls, you'll want to hit them with $3000 hickory shafted irons. Hello, SweetWood Golf!

I had the pleasure of speaking with the President of SweetWood Kerim Kfuri on Wednesday about his luxury line of golf gear including hickory shafted-irons, wooden-headed putters and 100% leather golf bags. Kerim had some pretty interesting opinions about the state of today's current golf equipment and frankly I agree with a lot of his assessments that most golfers today are brainwashed to believe all old equipment is inferior. Kerim argues that it's just "different" and that the old equipment and the hand-crafted approach in a lot of cases improved the quality of the actual product. He is encouraging golfers to "play a different game" and come back to the old styled hickory shafts and leather grips.

One thing Kfuri and SweetWood are very clear about though is that they're not making equipment for your wall or to experience nostalgic golf. He argues his clubs are every bit for everyday use as anything produced by the Titleists and Callaways of today's game. In fact, Kfuri encourages anyone with older equipment (in good shape) to take it out and experience what it can offer. I have a 1930's era Bobby Jones Calamity Jane hickory-shafted putter that sells for eBay for a couple hundred bucks. Kerim told me to get it off my wall and start putting with it- because I'm missing one of the best experiences I could have and while on my wall it's doing nothing. While I'm not sure I'm quite ready to make that jump- I loved his enthusiasm and I totally get where he's coming from.

Now- to the cost of playing luxury golf. Well, as you'd guess, you pay for it. A set of Performance Hickory irons will cost you $3000. If you're on a budget you can go for a Niblick Pitching Wedge or 2-way Chipper for $375. Some of their putters look very cool and they're probably your best bet for value ($250-$350), at least in terms of comparing them to other equipment you could buy today. They also sell leather golf bags, wall mounts, wooden divot tools and retro apparel.

Obviously SweetWood isn't for everybody but I do have to say Kerim really made it sound great. I get the impression many of their orders are custom and he emphasized the lengths they will go for their customers. He talked about how people will come with a special piece of wood, maybe from a tree from a childhood home (an example he gave), and ask that it be made into putters for the family. He had some great stories about people they've made equipment for as well as customer orders, like a putter they made for Michael Jordan with a diamond-filled "Jumpman" logo carved in the wood. All of their work has a lifetime guarantee.

Anyway- check them out. Some of you may actually be able to make a purchase- or maybe you're like me, and you'll just have to dream. Either way, I'll give credit to a company who has carved out a niche for themselves in a tough golf industry, all while defying conventional wisdom of success by, well, going even more conventional.

http://www.sweetwoodgolf.com


[ comments ]
sepfeiff says:
First!
7/17/10
 
sepfeiff says:
one to say ummm no.
7/17/10
 
Clint24 says:
We have a wooden putter someone wanted us to sell for them. I've putted around with it and it has no feel what so ever. I wonder what the rest of the bag feels like? Now I've seen on Golf Channel about this one course that is set back in the 1800s when it opened. They play in the same attire as they did in the 1800s. But the cool thing is is that they play with wooden clubs, wool golf balls, and use the sand tees. The course is even graissed with sheep.
7/17/10
 
SweetJazz says:
This kind of reminds me of a set of $5000 1-meter signal cables that are supposed to make my stereo system sound better. I'll stick with my modern custom built golf clubs.
7/17/10
 
birdieXris says:
I"m sure JHPurist will chime in on these. Personally i don't think i'll want to play something like this, though i'd love to hit one just to see what it feels like. I have a couple of old Thistle hickory shafted putters and i actually made a few strokes with them a while ago. They're just not meant for todays hard golf balls. I tried with the softest ball i could find and had the same result. These modern replicas are probably far more playable than anything that's actually from the era, but i still won't be trading my blades in for a set of hickory shafts any time soon.
7/19/10
 
Backquak says:
hit the Dixon fire with the sweet wood and see where it goes.
7/19/10
 
Backquak says:
when your dixon fire is in the junk, hit it with your sweet wood to land it in the hole
7/19/10
 
Backquak says:
i'm reminded of those Big Johnson t-shirts from the late 80s early 90s. liquer in the front poker in the back... they always had some saying like, you always get it in the hole when your swinging a big johnson. anyone remember those?
7/19/10
 
birdieXris says:
I remember those. Also the Coed Naked series.
7/19/10
 
Nethmonkey says:
haha, Coed Naked hockey, 2 minutes in the penalty box just isn't enough! I remember those were funny and controversial in school.
7/19/10
 
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