TaylorMade Burner 2.0 Irons
By Kickntrue on 9/16/10
TaylorMade revealed their new distance irons last week- The Burner 2.0.

From TaylorMade:
Every new Burner 2.0 iron has been engineered to be long. The face is thinner. The toplines are progressive. The shafts are specifically designed for each head. COR and MOI ratings have been maximized. And every iron has consistent distance gaps from one to the next. We took the #1 selling iron and made them even better.
Each club face has a different thickness and a different shaft tip to help increase distance. One of the other differences between the Burner 2.0 irons and their predecessor is that the 2.0 irons have more defined gaps between each iron, one of the big complaints against the first iteration (of course your pitching wedge will be longer if you make the shaft an inch longer and it's only 44 degrees).

TaylorMade has always done a good job with irons and complaints aside, the first Burners are pretty awesome. A club made for players and game improvement is tough to tackle, but in general they did a great job- and the Burners were the #1 selling iron TaylorMade has ever made. I imagine the 2.0's will be awesome too.

That said- here is what I don't get. The marketing for the Burner 2.0 is all about distance. I get it! You are selling your clubs to people who want more distance. Everyone wants more distance. Like I said, I get it. Here's the problem- at some point you're going to cross the line to the point where you're insulting our intelligence. One of TaylorMade's big taglines with the Burner 2.0 irons is going to be "Unstoppable Distance." Didn't one person stand up in those marketing meetings and make a strong case for the fact that pitching "unstoppable distance" for irons is inane?! Save the tag line for your Drivers! My dad hits the ball 180 off the tee and inside 75 yards is still choosing between an 8 or 9 iron. He's NOT long, but even he's not crazy enough to want "unstoppable distance" with his irons! I could go on, but I think you get the point...

Fortunately, I have a hard time believe your ball literally doesn't stop- so this is just terrible marketing, and not the truth.

The irons will be available in store on October 8, 2010. Hopefully we'll get a chance to check these out soon- and let you know what we really think.

TaylorMade Burner 2.0 Irons


[ comments ]
sepfeiff says:
I think that vast majority of novice golfers buy the market hype irons, and to this demographic... hitting a 7 iron as far as Tiger does (maybe farther) is everything.
9/16/10
 
Kickntrue says:
@sepfeiff- i agree to some degree, but good players play these irons, too. do they just expect the better golfers to write it off as "marketing hype" and buy them anyway, while gearing all of their marketing to the stupid? doesn't make sense. if anything- say, "Unmatched Distance, Complete Playability." There- 2 seconds- top of my head... i made a better slogan.
9/16/10
 
falcon50driver says:
Seems like they don't understand the reason we use irons in the first place. It's not to be LONG it's to hit a specific distance and stop. I haven't seen the advertising, but if they really are saying "Unstoppable Distance" then I guess there really is no hope for this country. Stupidity is running rampant everywhere you look.
9/16/10
 
cincystephen says:
taylormade rep is on PGA TOUR Network on XM Satellite Radio (XM146) right now talking about them
9/16/10
 
Banker85 says:
Kickntrue: way better slogan! I would trade for those irons anyday but really i dont need SUPERIOR DISTANCE with my Irons, i only want that in my woods. I want precision. But its true the weekend hacks with money to blow will get these and think they are as long as the pros (granted they have a decent swing) its all hype.
9/16/10
 
tennesseeboy says:
Yea, I hate the marketing people in the golf industry. In any product design there are trade-offs. It would be nice if the marketing people would explain honestly what design decisions were made for a produce. Something like "If you want more distance and are willing to give up some accuracy, this club is for you". The marketing for balls is the most ridiculous. How many times have you heard "Our longest ball ever" when the USGA limits how long a ball can be.
9/16/10
 
birdieXris says:
@tennesseeboy - true all of that!
9/16/10
 
Pluto says:
I have the regular Burner 1.0 and hit them pretty far so I guess no need to upgrade! I wonder if they actually did focus groups on this ad campaign focusing on distance.
9/16/10
 
birdieXris says:
You know, i think i should bring this up - i was shopping around for clubs with my girlfriend FOR my girlfriend the other day. I said to the guy "do you know the lofts of these clubs at all" and he says "everythings pretty much standard at 43 or 44* for the PW". I said "well it varies by manufacturer doesn't it? my titleists have a 47*" to which he replies "there's no way - even the pros are playing 43* Pitching wedges. Phil Mickelson plays clubs that are 4* strong at least". so yea, they're really pushing length. LOL. needless to say i'm going elsewhere to order her clubs.
9/16/10
 
cjgiant says:
I feel like playing devil's advocate (and a totally uniformed devil at that).

As a player, I'd love to be able to hit my 9I from 160. I feel more comfortable and my accuracy is better with that club. If TM can give me that same confidence with a 9I from a distance of 160, sign me up. The assumption is that adding distance comes necessarily at the cost of accuracy. Do we know this is the case for the new irons? Why can't I have both?

Ok, the devil is gone, and the reality is that everyone is probably right that this is a marketing/design ploy (delofting?) where something to give the "average" golfer more distance comes at the cost of accuracy. The average or below golfer might not notice the difference in their game that much that the glory of power might work for them. Any above-average golfer that is serious about his game should be fit for clubs (IMHO) regardless, and if these irons fit him/her - s/he should buy them.
9/16/10
 
KVSmith59 says:
I love my burners. I didn't buy them based on any kind of marketing though. I took 6 name brand 7 irons, hit each one of them a bunch of times, picked the top 3 of the bunch, hit them some more and settled on the burners. Isn't that how everyone buys clubs?
9/16/10
 
dpoimboeuf says:
If they are able to strengthen loft but manipulate the weight to produce a higher trajectory, then the resulting extra distance should benefit most players. In theory, if you could hit a club as high as your "standard" pitching wedge, but have it go 10 yards further, you should be more accurate from that distance. The same should be true on up through the irons. The only trouble I see is the distance gaps from your new 140 yard PW to your 52 degree gap wedge that will still only go 115. You might need to add a 49 or 50 degree wedge, which would take the lob wedge or a fairway wood from your bag.
9/16/10
 
dmsmith20 says:
New Taylormade Inferno Irons 34* Loft pitching wedge and a 8.5 degree 3 Iron lol
If you make it people will buy it
9/17/10
 
birdieXris says:
@dpoimbeuf - The inherent problem in making a club that still goes as high but travels farther is that the loft of the shot no longer comes from the loft of the club it comes from other sources like spin and swing changes. I don't want to mess with my swing and i certainly don't want any more spin from my clubs. A little off-center hit and it goes from backing up to slicing or hooking. They'll never make a club that travels farther and launches higher - or rather, they shouldn't. It's getting dangerous with these new fangled equipment tweaks. They're creeping stronger every day.
9/17/10
 
dpoimboeuf says:
Good Point Birdie. I would agree with that fully on the scoring clubs. On mid and long irons however, I think the vast majority of amateurs could benefit from as much height and distance as they can get, as I doubt many 25 handicappers are "dialed in" on those clubs.
9/17/10
 
Banker85 says:
@dpoimboeuf: that is what hybrids are for. instead of 3 and 4 iron i have 3 and 4 hybrid they go long fly high easy to hit and land soft. I start my set at 5I. The Burner 2.0 has PW of 45* so a 50* bent to 49*, 54* and 58* would be nice.

they said consistent gaps in the irons i must be missing smething.
LOFT 3-PW: 19° +2 21° +3 24° +3 27° +4 31° +4 35° +5 40° +5 45°
seems to range from 2* to 3* to 4* to 5* - Is that how its suppose to be lesser gaps in the longer clubs?
9/17/10
 
Agustin says:
All they are doing with a 44° PW is giving you a 9 iron with a shorter shaft. Companies are marketing their clubs to the (misplaced) ego of mid to high handicappers (And I'm including myself in this group). We want to it the ball as far as Bubba, Tiger, Lefty' etc... So they take a 5 iron, shorten it a bit and then stamp a 7 on the bottom of it so we can brag we hit our tricked up 7 iron as far as the pro's do (And we do this since we cannot match their scores; so we settle to match some of their shots).

We should worry and brag about how low our scores are. If we do worry about the score, at the end of the day you will end up with DR, 3W, Hy, 4-PW in our bags and 3 more Wedges to make up for the distance gaps inside of 130 yds. If you just look at the loft of the clubs, this setup is not much different than what it was before you bought the tricked up irons.
9/17/10
 
Agustin says:
birdieXris is spot on... the stronger the loft the higher the sidespin/backspin ratio for any shot where the club head angle differs at impact from the swing plane making you hook/slice the ball more often. How do they counter this? They design club head to maximize backspin to reduce the mentioned sidespin/backspin ratio... causing higher trayectories which are harder to control (specially with any kind of wind).

So you're back to trading off distance for accuracy... not good.

Unfortunately because of this, game-improvement (forgiving) sets with normal lofts are harder and harder to come by... No one is making them any more...
9/17/10
 
Banker85 says:
@Augustin: the shafts are longer too, so the the PW which is really a 9I loft is 9I length too. strong lofts longer shafts moredistance less accuracy.
9/17/10
 
Agustin says:
@Banker85 - LOL.... even worse. ;)
9/17/10
 
cjgiant says:
Soon we'll need another wedge for the gap b/t PW and GW and people will start dropping their 4I like @Banker like many have dropped the 2I and 3I (myself included).
9/17/10
 
Scott Shields says:
i like my ap2's ... i switched over from the adams idea a7's. Which the ap2's have approx a 3* weaker loft. It changed my yardages by about a club or so, but i'm hitting more greens. its so stupid when you think about it. my buddies will be like .... dude what club you hit here ... i'll say my 160 club, b/c for me thats a 7-8 iron depending on lie, and for them its a 9 ... but they have a nine iron with a 5 degree stronger loft...lol. I think irons should just have lofts stamped on them instead of numbers.
9/17/10
 
dean.white says:
@youngstructural: genius. Kind of... It doesn't account for lie, shaft length, etc, but it's at least relating to something other than an arbitrary marketing whim!

Does this all explain why I can't get a 2I any more? I loved my 2I... *sigh* I'm guessing it's reborn and rebranded as a 3I.
9/29/10
 
sfgolf says:
according to most of the posts i'm reading you would expect me to believe that company A's 6 iron with more loft and shorter shaft is more accurate than company B's 8 iron with less loft and longer shaft...sorry...don't see the logic. What i do know is that you can give a weekend golfer , say 14 hdcp, ANY company's 7 iron and let them hit 6 balls and you MIGHT be able to throw a blanket over two of those six balls, but i doubt it. Isn't it true that something like 90% of golfers can't break 90. It seems to me that TM is trying to help those 9 out of 10 have more fun and feel better about their game. The burner irons obviously succeeded to some extent to that end, otherwise how do you explain volume of sales?
11/23/10
 
RASWING says:
I hit these irons just as straight!!!! If you understand your D plane and what your trying to do with the shot at hand then these clubs can do nothing but help. They make you feel like you will pull off all the shots and carry the hazards and hit the green.... I love the distance and the launch check out the trackman data on launch and distance... these irons are the future of golf; power golf is good golf.... Just watch good Am events and pro events !!!! I want to be apart of the future of golf !!!
3/7/11
 
Yug says:
Well there is value to a longer iron. If you suddenly start hitting an iron that you hit longer than your previous set, and they are lighter, you're likely to trust them more and swing smoother and more consistantly.

In my estimation the only way to make people hit it longer is to sell them 'stiff' shafts that arnt really stiff, because TM knows 90% of golfers hit clubs too stiff for them. I notice TM stiff shafts seem looser and more draw prone. The burner line is obviously lighter too, which promotes swing speed. I hate the burner drivers because they're too light to feel. I might be able to get used to it after a while, but I like the R-series drivers better. As for Irons, Burner is a great, great iron. They are reall solid, nice looking, and are very crisp and well made. No reason to knock them for their marketing gimmicks.
7/27/11
 
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