APL's Vertical Increasing Shoes
When A Product Works Too Well
By Kickntrue on 10/19/10
Things in golf are slow to bear with me- as this post has everything to do with the NBA but has lessons we can take from it in golf. A duo of basketball loving brothers, along with some help from a rich daddy, and a few sweet connections invented a basketball shoe that is scientifically designed to help you jump higher and move quicker. Today- the NBA announced that these new shoes are banned.
The NBA is prohibiting its players from wearing a new line of sneakers that claims to increase vertical leap.This is both ridiculous and awesome for the fledgling company. They are banned by NBA for giving a competitive advantage. With the ban the NBA is saying the shoes actually work. With this ruling they are also saying (without saying it) that other shoe marketing is crap. Think about it- aren't Nike and Adidas and Converse (does anyone wear Converse anymore?) all trying to create shoes that give a competitive advantage? Isn't that the whole point of buying one shoe over another? At least that's what their marketing is saying. ... sound familiar? If I'm Nike or Adidas I have to consider protesting this ruling on Athletic Propulsion Lab's behalf. Nike's R&D department can't create a new shoe under the guidelines of "don't make it better." It's ridiculous.
I think the golf connection is pretty interesting. What happens if you follow all of the rules in making a piece of equipment but actually succeed in making something better? Does that get your product banned (Ping lawsuit/grooves anyone?)? Does that innovation already happen or is everything on the market just a variation of each other, all wrapped in different levels of marketing?
You've gotta click through to APL's website, 1) to give them some love for being creative and 2) to see how they are taking advantage of this ruling to their marketing benefit. Pretty good stuff!
Athletic Propulsion Labs
[ comments ]
I love my converse. Just say'n
What's new about this? Wile E. Coyote strapped coil springs to his feet years ago.
Bryan K says:
I dunno....I buy shoes based on how comfortable they are. I buy golf clubs based on how good they feel when I swing them. Performance is kind of secondary.
wonder how much stock Stern bought before banning them.
Anyone remember Flubber?
I always wanted to be taller, jump higher, look better. At least one can be accomplished now.
@ Trav: They do look like they have flubber in the soles. Nutty.
is the nba banning them from being manufacturing so amatuers cant use them like the usga is with the square grooves? NO.
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