Goodbye, Nationwide Tour. Hello, Web.com Tour.
By mustang6560 on 6/27/12
The Nationwide Tour is now officially the Web.com Tour.
The PGA TOUR and Web.com, the leading provider of internet services and online marketing solutions for small- to medium-sized businesses (SMBs), today announced a 10-year agreement whereby the company becomes the umbrella sponsor of the newly named Web.com Tour.And people thought RocketBallz was a bad name...
Of all of the companies the folks in Ponte Vedra Beach could have partnered with, Web.com was the best they could do? It sounds like the PGA Tour negotiated one heck of a good deal, but having "dot com" in the name of a professional golf tour is a sight for eyes. And saying it out loud is like hearing nails on a chalkboard. But, hey, if you have the money, you can slap your name on almost anything these days.
Image via Web.com Tour
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[ comments ]
Corporate sponsor tagged names suck anyways.
Before Nationwide, it was the Buy.Com Tour.
I wonder why the PGA Tour hasn't sold their name. The "Roto Rooter PGA Tour" sort of has a nice ring to it.
i really don't care what they call it....
You could get ".com"d to death if the tournament sponsor was someone like "Frys.com" and the course was owned by Trump.com. Imagine the Frys.com Open, part of the Web.com Tour, being played at the Trump.com National, only available for viewing at GolfChannel.com... They should have at least found a .biz, or .org to sponsor the Tour.
I will be curious to see if web.com lives up to a 10 year contract! Also a trivia question - what was the name prior to buy.com?
Times up - founded in 1990, it was the Ben Hogan Tour. After 3 years, Nike acquired the naming rights before buy.com.
Marketing is just getting too overwhelming, Let's go back to The Hogan Tour.
Ben Hogan Tour is an awesome name. The sad thing about all this is that naming rights can and eventually will be sold for everything. It's a pitiful slippery slope. These days a broadcaster can't barely go two sentences before having to shoehorn in some corporate sponsored name.
Torleif Sorenson says:
Golfnut Jim and LB are right: If Commissioner Finchem wants that circuit to keep from being derisively referred to as "triple-A," reverting to the name "Hogan Tour" or "Ben Hogan Tour" would have far more cachet and appeal.
It's marketing tricks like this that will force us to refer to the PGA Tour's annual event in Connecticut simply as "Hartford," or the less-likely moniker "River Highlands."
BTW, web.com claims to have "30 years of experience helping over 3 million small businesses succeed online." Not only does this sound patently stupid, but it is also impossible, since Al Gore had not yet invented the internet in 1982. :-P
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