TaylorMade And adidas Scold Sergio
By Torleif Sorenson on 5/23/13
Yesterday, we told you about Sergio Garcia's very regrettable racial insult toward Tiger Woods. Almost immediately, Team Sergio went into damage control mode; Reuters reported that Garcia said the word "sorry" eleven times on Wednesday. That didn't stop Tiger from issuing a rather polite lecture via Twitter.

But for Garcia, the worst might be yet to come.

On Wednesday, TaylorMade and parent company adidas issued this strongly-worded statement:
"Sergio Garcia’s recent comment was offensive and in no way aligns with TaylorMade-adidas Golf's values and corporate culture. We have spoken with Sergio directly and he clearly has regret for his statement and we believe he is sincere. We discussed with Sergio that his comments are clearly out of bounds and we are continuing to review the matter."
TaylorMade and adidas are internationally-known brands and the company very understandably wants to take the high road — and this could mean ending their marketing and partnership deals with Garcia. This writer's prediction is that if TMaG have not cut ties with Garcia by next Tuesday, then they will continue with him — and keep him on a very short leash.


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Image via TaylorMade-adidas Golf


[ comments ]
legitimatebeef says:
Too bad Tiger couldn't have just maintained a complete silence. That would've been super cool. It would've been a harsher blow to Sergio if he just completed stonewalled and acted like Sergio didn't exist. It would send a nice message--You can set the entire golf world on fire with your remarks, but eh, I still don't really have time for you. But no, Tiger had to do the PC thing. "I'm certain there was regret..." Disappointing IMO.
5/23/13
 
mustang6560 says:
LB: I agree. The only reason Tiger condemned Sergio's "joke" was because he doesn't like Sergio.
5/23/13
 
legitimatebeef says:
LOL at collateral damage. I just read that the Euro Tour CEO has issued an apology for using the word "colored" in referencing the Sergio situation. LOL. Just proves that there really are some old guard type people still out there doing their thing. What's even funnier than some old white guy casually using a racial term from the pre-civil rights era, is the remark from whence it came. And I am quoting here.

"Most of Sergio's friends are colored athletes in the United States"
5/23/13
 
Torleif Sorenson says:
I have to agree; sometimes, discretion is the better part of valor.
5/23/13
 
jasonfish11 says:
LB
If you think that is funny. I was in a board meeting one time discussing high labor costs. This older board member said "what about hiring wet backs they work for cheap." I looked at the lady who takes the minutes and whispered "dont put that in the minutes" to which she laughed.

He really didn't think anything was wrong with his comment.
5/23/13
 
srogers13 says:
I think part of Tiger commenting on this had to do with a lesson he learned from what happened with Fuzzy Zoeller. It was mostly obvious to most people that knew Fuzzy knew he was joking, and was not being mean. But at that time, he said nothing, and Fuzzy basically twisted in the wind. I believe that is why he came to the defense of Kelly Tilgman when she made her slip up of guys lynching him, and when Stevie Williams made the joke of kicking his black arse. He knew what they meant, and did not take their comments as being racist.

In a sense, while he made a point of saying that Sergio was wrong, he also in a sense took the higher road by giving him the benefit of the doubt that he did not think Sergio was being racist.
5/23/13
 
Torleif Sorenson says:
@srogers13: I was thinking about the Fuzzy Zoeller debacle this morning - thanks for giving voice to this line of reason.
5/23/13
 
C-4 says:
LB you are absolutly right..Tiger should have just shut up...Keep an eye out for the new Sergio Line...The Addidas "CHOKE"....
5/23/13
 
C-4 says:
J Fish...C'mon Man....in a board room..in front of others..no one is that stupid...he may have been very comfortable with his peers and had no concern with anyone being offended, hence the minute taker laughing. Sound like you are trying to slide one in there J Fish....we must keep up racism to keep the human race thriving....Right???....Dont get me wrong..i dont have a problem with racism..i expect it...at the end God has always made my enemies my foot stool. I just hate that I am not around to see it all of the time.
5/23/13
 
jasonfish11 says:
She was laughing at me saying "dont put that in the minutes."

It was a company owned by a church and an old guy from the south. All the board members (except one) were volunteers. I was not a board member but I worked for the management company and went to the meetings as the financial expert.

Yes he is probably that stupid. That was the most offensive thing he said but he quite often asserted his stupidity in the meetings.
5/23/13
 
Kurt the Knife says:
Oddly, I can identify with many of the individuals who possess some overt measure of racism as I was taught/indoctrinated as a child in a family environment of extreme racism. maturing into a larger world, I slowly learned to discard many of the assumptions and attitudes I had embraced. Best cure was my time in the military. Right there. On your shoulder and chest were the symbols indicating measures of your character, dedication, intelligence and performance. Cured me outright of my early cultural education. Some folks takes more time and self examination.
5/23/13
 
aceme139 says:
C-4: Do you disagree with the premise that (way back when) humans profiled (a form of racism) one another as a form of protection (i.e. he doesn't look like my, therefore he must be dangerous)?
5/23/13
 
joe jones says:
Kurt. Great comment. I just wish more people would use your approach. It would make this a much nicer world to live in.
5/23/13
 
C-4 says:
Ace..may be true, but ignorance does not make it right. We all profile a person as soon as we meet them or see them, it natural. The ability to see that person for who they are and not who society says they are, separates the ignorant from the non. Either way, all racism says, is that I feel threatend by you, i am very uncomfortable in your presence. I have nothing to base it on so lets pick somthing visual to validate the way that I feel.
5/24/13
 
Kurt the Knife says:
Ace, C4
essentially what I meant (posted elsewhere) about archetypes( what we observe as a characteristic of someone ) and stereotypes ( a tendency to project the observed patterns onto all others of that conceived type )
5/24/13
 
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