The Gospel According To Luke
By mustang6560 on 3/26/12
Luke Donald's recent ascent to the top of golf proves one thing - golf is not ALL about distance. Sure, being long off the tee does have its advantages, however, you don't have to be Bubba Watson or Dustin Johnson to win on the PGA Tour. You can average a modest 273 yards off the tee and still be the number one golfer in the world.

Don't believe me? Just ask Luke.



watch video


Flickr, Keith Allison


[ comments ]
birdieXris says:
What a stupid and potentially offensive campaign. At least change it to "golfspel" or something to be a complete parody. Though that doesn't help it much. It's just dumb IMO. It doesn't bug me personally but i think they should have SOME sense of apathy for the feelings of organized religion. There really is a Luke 2:26 after all. But i'm not Tim Tebow so i'm not going to get into that. :) too soon? not soon enough?
3/26/12
 
chief_broom says:
I questioned the wisdom in this marketing campaign also. I guess the good news is with Mizuno's minuscule marketing budget very few people outside of the golfing world will ever see it...
3/26/12
 
homermania says:
Anybody offended by that ad needs to take the six-iron out of their ass. The gospel singer singing the line is hilarious.
3/26/12
 
Backquak says:
As a Christian, I am NOT offended by this at all. After reading the comments above I thought I might be, but I'm not.
3/26/12
 
birdieXris says:
@backquak - you, like myself and my fiancée, among countless others have a sense of humor. I think more questionable is the marketing director for this and the potential to really not only screw their marketing campaign, but also Luke in the process should someone awful get wind of it and decide it WERE offensive.
3/26/12
 
legitimatebeef says:
I'm probably more heathen than all of you and I am offended by this. I just don't think its good form to ass-rape what is considered by millions a sacred text for the sake of a cheap laugh or even worse to sell a couple more sets of irons.
3/26/12
 
Duke of Hazards says:
it's fine. religious extremists (and extremists of all kind) will try to find something offensive in anything. if that happens, I hope someone at Mizuno's P.R. dept will have the balls not to immediately yank it. btw, i think that people are gradually catching on that in this instant information/social media driven/24 hour news cycle age, you just have to 'wait out' the inevitable backlash of every single even remotely 'offensive' ad campaign or remark taken out of context until the next hot topic diverts people's attention away, then you're fine.
3/26/12
 
bsta93 says:
This is genius. Once someone is offended, the marketing campaign will go viral for free.
3/26/12
 
GolfSmith7 says:
I'm a minster and this commercial was blah nothing special. I'm not offended by it and I don't think others will be, more likely to be ignored, could be wrong.
3/26/12
 
larrynjr says:
Christian and NOT offended. I think there is a line that should not be crossed but this one isn't even close.
3/27/12
 
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