Bubba Watson: Da-Da-Da, Da-Da-Da
By Torleif Sorenson on 9/25/13

2012 Masters champ Bubba Watson and his caddie, Ted Scott, lead off the sports celebrity parade in ESPN's latest marketing salvo. Comedy sells, apparently, based on the recent commercial campaigns from companies ranging from Farmers Insurance with Rickie Fowler as Dick Fowler, P.I., to 3M with Canadian contractor / home inspector / practically-a-national-hero Mike Holmes.

For ESPN, 2013 has been a see-saw year. On May 21, the nation's dominant cable sports channel slashed more than 400 jobs — their first major round of layoffs since the economy plunged into the toilet early in 2009. Also earlier this year, they suffered a 32-percent ratings loss from 2012, while their average total-day viewership dropped 20 percent from 2012.

Interestingly, ESPN's ratings are up 13 percent since August 17. That increase is likely due to the return of the NFL and college football, as well as easily-impressionable college students returning to campus and paying attention to football.

BTW, the monumental emphasis on college athletics and atmosphere was the subject of now-retired Indiana University professor Murray Sperber's 2001 book Beer and Circus. Your humble correspondent respectfully recommends this book.

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[ comments ]
slimpks1850 says:
Don't like Gerry (he missed the putt) or espn.
legitimatebeef says:
Trying to create a meme. Do not buy. ESPN's useful at times (their website more so) but they act like they are bigger than sports itself and that irritates me. Too pleased with themselves. I'm actually glad that other networks are trying to get in on the sports coverage racket.
joe jones says:
I am as big a sport nut as anyone but ESPN makes my hair stand on end at times. I'm with Beef. Some of the so called experts they have quite frankly don't know their asses from their elbows. They pretend to reporting factual sport commentary when much of the time they are editorializing. I wish they would re read their job description.
[ post comment ]
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