Imitation Is The Sincerest... Well, You Know

The Texas WedgeHog

Rootin' Out The Truth

(Please pardon me for getting “commercial” today; I try not to do it too often)

Imitation is the sincerest . . .
.. well, you know.

Well, you'd have to be living under a "golf rock" to not have heard that Titleist® has launched Vokey® WedgeWorks® Exclusive – their version of a "custom" wedge program. And while many of my friends in the golf industry have called and emailed to ask if I felt threatened by this venture of theirs into the world of custom wedges, actually I'm more flattered than fearful. What Titleist has done is confirm what we've been trying to communicate all along – your scoring tools should get more attention. And while their effort is valiant, they still don't do it as well or as complete as we do.

What's interesting to me is that this move toward custom fit wedges coincides with their move in the other direction – to fully assembling all their Vokey® wedges in China! A recent visit to an Edwin Watts golf shop opened my eyes to what else is new in the Vokey® camp (see photo right). They now have the Vokey wedges assembled by the thousands at those labor rates, rather than build them in their own factory in California.

Does this reduce quality? Probably not, but it sure does speak volumes about how they view the "personal" nature of wedges. In their product plan, wedges are a mass-produced product for the masses – one size fits all.

It's interesting that they have complemented this move with their creation of the WedgeWorks® Exclusive program. However, compared to their "street price" of $109.99 for a "standard" Vokey wedge in a store, you'll pay $40 more for the chance to have the loft, lie angle, shaft length and grip size altered to your specifications. We do that for free.

They don't offer any adjustments to swingweight, though. We do.

They offer a variety of steel shaft options – for $15-25 extra – but no graphite shaft options. [We have two graphite shafts we’ve designed just for wedges, both in two flexes.]

And while they will allow you to choose a $25 or $50 cosmetics package, they won’t offer you any guarantee of performance. Once you’ve laid out up to $225 for your "custom" Vokey wedge – it’s yours. You could have a matched pair of EIDOLON V-SOLE wedges for not much more than that.

So, while we go on building the finest wedges in the game, with full custom accommodation, we're flattered that the biggest wedge company of them all has finally figured out – at least to a degree – that a better short game won’t be found on the rack at the retail store.

And we'll continue to back our patented V-SOLE wedges with the most complete No Risk Guarantee in this or any industry. Play one of ours or 30-60 days, and if it isn't the best wedge you've ever played, we'll buy you one of theirs.

photo source : Terry Koehler
The Wedge Guy is sponsored by SCOR Golf, where Terry Koehler is President/CEO. He encourages you to submit your questions or topics to be considered for his columns on Tuesdays and Fridays. Each submission automatically enters you to win a SCOR4161 wedge to be given away monthly. Click the button below to submit your question or topic today.

[ comments ]
rmumph1 says:
The masses usually want more distance to satisfy the male ego but the wedges are the key to lower scores (and putting). I glad that other companies are starting to pay more attention to them but I hope it doesn't affect Eidolon too much. I had my Eidolon wedge custom fit and did not pay any extra. I still think they are the best wedges out there. Thanks Terry.
bducharm says:
Terry, I have been a huge fan of Titleist and Vokey wedges for years. This article definitely sheds some light that we all may not have been aware of. My #1 Christmas gift request this year is a new set of Eidolon wedges. I am going to give you a chance on what I truly believe are 3 of the most important clubs in the bag - the scoring clubs.
birdieXris says:
I'll vouch for this article in writing.

When i buy something. I demand service and custom alterations. Everything. I shop around to see who has what, and how cheaply i can get it and still get the quality of work that i expect. When i decided to bring my entire set up to 2024 rules spec, i decided it was time for Eidolon wedges. I got exactly what i want and I got to speak to actual people when i had questions. I'd also like to add that i got them so much faster than i thought, that i wasn't even around to play when they first arrived. I thought it would easily take a week or two, but it was maybe 4 days? and that was over the weekend so there was no shipping then. Eidolons easily out-perform every wedge that i've ever had and once i get a few practice sessions with them, there's no doubt i'll be down to a 4 HCI.

OH yea, Terry, FYI John Daly is looking for a wedge sponsor from what i understand.
krikan says:
With the vokeys you have to fit yourself to the wedges.. But with eidolon you can fit the wedges to you.. The decision should rather be ?
mschad says:
I have a set of 3 Eidolon wedges (52,56,60) and love them. I had all my clubs regripped at our clubs pro shop and the pro asked when I start playing them. He said they are really good wedges, but no body around here has heard of them. Keep it up Terry and someday everyone will. I talk them up when ever I can.
pvt4211 says:
I started golfing around 2 years back, and started with Cleveland wedges, which I loved. But then a friend introduced me to Vokeys and now I have 4 wedges (48, 52, 55, 60) and I absolutely LOVE them. They feel like butter when hit right, and are money out of the sand and the rough. I had to get them customized to my exact specs but it was quite easy to do.
I had never heard of Eidolon up until I started posting scores on oobgolf, and now am going to see if my local proshop has one I can take out to the range. Looking forward to it.
onedollarwed says:
Well put Terry, you've shown much restraint! It's been obvious much you care about game improvement, and game enjoyment. Those of us whove been lucky to "oob" for a little while have benefitted from your knowledge and love of teaching. After considering all of your advice it turns out that the off the rack stuff is a perfect blend from my irons in loft, length, weight, and stiffness. I got lucky, and no wonder I have no cokmplaints.
onedollarwed says:
Poorly written there, must pull over first. There. So, I got lucky - which proves your point. However, when my current wedges wear out, I'm all over the Eidolons. I wish I could demo them somewhere. Any suggestions in the Boston/RI area?
mountaineer says:
All I have to say is I bought one about a month ago and Terry won't be buying me one of theirs. It really is the best wedge I have ever had. Combined with improved technique, I have never, ever gotten the ball up and down as much as I have lately. Plus, I doubt the President of Titleist Golf would have called and left me a message thanking me for the purchase and giving me his phone number in case I had any questions. I'm a very happy customer right now!
Ward says:
I think this Vokey program is mainly for the people interested in having a wedge that's been personalized graphically, stamped/paintfilled...

you can/could always order different lengths and grip sizes, loft lie from titleist/cleveland/ping/cally/TM, any manufacturer will alter specs for you if you custom order

I think it's a bit misleading to claim that you have to pay an "extra" $40 to get a big name club built to your specs, as most will do it for free

the people who are going to pay the $$$ for this vokey program want a wedge that looks unique, it's good that they're giving customers that option
wedgeguy says:
My comment about the $40 "extra", Ward, was not misleading at all, but merely quoting from the Vokey WedgeWorks site. The published price there is $150 to start, while all the "regular" Vokey wedges are available in the stores and online for $109 or less.
Ward says:
you could always just custom order a regular vokey for $109 and have it built to your specs

any time you order something from a manufacturer you have the option to have them build it to your specs. What options Eidolon gives you for custom spec's are nice, but it's not as if you're the only ones that do it, or the only ones that do it for no additional charge

if it's a direct quote from vokey's site, sounds like they're being misleading a bit too (or at least just trying to justify the extra $$$ they're charging)

manufacturers have been building whatever you ask them to for no charge for a long time
tripleace says:
Dear Wedge Guy,
You write that Vokey wedges are made in China, and I am under the impression that almost all the major club brands are make there as well. Where are Eidolon wedge made, and does country of origin made any difference?
mjaber says:
@Ward... the level of customization available through WedgeWorks surpasses what is available in the "off the rack" customization through retailers. Things like the custom grind options are only available through WedgeWorks.
[ post comment ]
Terry Koehler is "The Wedge Guy" and President of SCOR Golf- The Short Game Company.

Click here to learn more about Terry.
Click here to for Terry's blogroll.
    Golf Talk
Most Popular: