What's In A Name?
I have been engaged in the development and marketing of golf clubs for almost 30 years, and one of the subjects I've found most fascinating is the naming of new golf club products. As I look back on that history, there are some product brand names that hit me as borderline brilliant, as they clearly conveyed a sense of confidence to inspire the target consumer. Others I thought to be very vague or even a little "weird," though many of those ended up being attached to products that were hugely successful. I thought it would be fun to explore some of the golf club brand names that register with me and get your thoughts on them, too. And then I have a little project/contest for you all to participate in at the end.

Two of my favorite brand names come from the old Ben Hogan Company – Apex and Edge. Apex was tagged to that company’s player’s blade early on and it was exactly that – the top of the mountain in that club category. When Hogan entered the game improvement arena with the first cavity-back forging, “Edge” was the name given – how appropriate, as that is what we are all seeking, right?

When TaylorMade introduced metal woods under the name “Pittsburgh Persimmon”, I thought that was very creative and conveyed the evolution that they triggered in the category. TaylorMade also get high marks from me for “Burner” and its offspring, as that just feels long, doesn’t it?

Staying with metal woods, however, I thought “Big Bertha” was not a very good name for a driver, but that shows what I know, huh? Apparently it really resonated with millions of golfers as the sales history proves.

In golf balls, “Pinnacle” stands out to me as a great name, for much the same reason “Apex” does for the Hogan blades – what’s better than the top? I also liked “Revolution”, the name Maxfli gave to their first three piece golf balls, when they pioneered the category back in the 90s. But “Noodle”????? And the Precept “Lady” was able to transcend gender and become very popular with the guys as well a few years ago. Who would’ve thought we could set aside our bias to play a “Lady” golf ball. I did, and it was a good one.

The examination of golf brand names can go on for dozens of pages, but I thought I would see what brand names are among your favorites . . . and why. And I’m going to give you the chance to see how good you are at naming golf products, too. First of all, let’s have a dialog on this post to share your thoughts and opinions of great and awful golf club brand names that have come down over the years. This should be fun.

And here’s the more “secretive” part of the formula . . .

In 2011, EIDOLON Golf will be introducing a completely re-engineered product line that optimizes wedge design for the new grooves which we’ll be using from now on. This new line has a long list of features that will surely raise the bar in the wedge category, but I can’t share those with you yet. The “missing link” is that we haven’t settled on a brand name for this line, so that’s where you come in. Click on the link below to give us your ideas for a name. Every entry will earn a chance to win a complete custom set of these next-generation wedges from our first production run. And if we choose the name you suggest, there will be an even bigger prize for you!! So, click the link to our “Name Survey” as many times as you want to increase your odds.

https://app.icontact.com/icp/sub/survey/start?sid=600&cid=727628


Thanks for playing along, and becoming part of the EIDOLON Golf “ex officio” marketing team!
The Wedge Guy is sponsored by SCOR Golf, where Terry Koehler is President/CEO. He encourages you to submit your questions or topics to be considered for his columns on Tuesdays and Fridays. Each submission automatically enters you to win a SCOR4161 wedge to be given away monthly. Click the button below to submit your question or topic today.


[ comments ]
birdieXris says:
Nice. I've got my names in. I'll be happy to be on the test panel if you need anyone too :) haha.
11/5/10
 
Bryan K says:
I'm a huge fan of Adams irons. They have some of the dumbest names, though. They have a great beginners set called the Tight Lies set, but then they start coming up with all sorts of letters and word amalgamations. What's the difference between the Tour Pro, the Tour Pro Gold, and the Tour Pro Black?
11/5/10
 
birdieXris says:
@ Bryan -- about $300 *ZZINNNNG*
11/5/10
 
Banker85 says:
ya Titleist sucks too. p232, d282, f893... ok i get it you have the word Titleist so you think you dont need anything but some letters and numbers to follow?
11/5/10
 
Kurt the Knife says:
I like the "Sumo"
Cuz i'm always hittin' 'em FAT.

nyuk nyuk nyuk
11/5/10
 
Kurt the Knife says:
or wrestlin' with my game..




*oo ooo...stop it...my sides...I'm slayin' me!*
11/5/10
 
Kurt the Knife says:
How about the Eidolon "Spinster"

Though you might lose some of the women's market.
11/5/10
 
Bryan K says:
X: Lol....I actually know what the difference is between all of the sets, but that's only because I spent like four hours researching what, exactly, I wanted. Obviously, I want the Tour Pro Black Musclebacks, but I'll guarantee to you tha the difference is more than $300:)
11/5/10
 
TravisMiller says:
I don't know why Ping came up with the name Ping, but I like it because it reminds me of the sound with a well hit drive, it has a distinctive Ping to it.
11/5/10
 
dartboss04 says:
they do a good job with some of the hybrids...rescue...cpr...etc...
11/5/10
 
Sparker1969 says:
My wedges are like my peanut butter, chunky.
11/5/10
 
rmumph1 says:
I hit my Big Bertha irons like they sound. "FAT"
11/5/10
 
woobwoob says:
Got mine in, hope he laughs when he reaches the point in the list where I included band names. I would totally buy Aerosmith Wedges.
11/5/10
 
ppinkert says:
List is in.. and like so many others I'd be honored to be a test subject should you need one....
11/5/10
 
stedar says:
Great idea - got mine in.
11/5/10
 
Kurt the Knife says:
My driver is a "Big Bertha Diablo".
Silliest dumb name I ever saw.

a big bertha devil... I just can't imagine it.
11/5/10
 
cpercy says:
Would that be "Worm Burner" no thanks, my decision about club purchases has more to do with aesthetics than the name. I don't like all these clubs that look like they are decorated with Nascar Graphics, give me a plain old chrome blade any day. And by the way what happens in a few years when the glue drys up and all those stickers fall off? Man does that sound like something an old fart would say, well if the shoe fits.
11/6/10
 
aaronm04 says:
It was brilliant to start putting "Tour" on any brand names, be it balls or clubs. Despite the fact that most golfers don't benefit from most things that have "Tour" in the name, having a higher price tag and the mere notion that the equipment is for Tour players make people want to buy them.
11/6/10
 
Envythepea says:
My brother-in-law gave me an off-brand hybrid once called the "Hummer". I always liked saying my brother-in-law gave me a hummer.
I thought the name Big Bertha was inspired by a giant cannon or something. I play the Big Bertha driver and when I was hitting it well in a round my buddies would comment how I must have slept with Bertha the night before.
11/6/10
 
JohnKeith says:
I like the "Rapture" line over @ PING. Also their "Faith" name. These names are right down my alley.
Also I believe "PING" is named after the pinging sound their early putters made.
11/6/10
 
snuffyword says:
I have always liked model names that have a theme. Yes! uses female names and Scotty Cameron uses California city/town beach names on some models. It's clever marketing that is appealing to buyers. As for alpha-numeric designations, they give me a quick mental image of differences in models. I can picture the difference between R7 vs R9 but I don't know what meaning an R is, or how or why they came up with it. As for balls, again, I think it's just good marketing for golfers to buy it and try it.
11/7/10
 
AH50 says:
AH50 says:
Alexis to Lexus:The Relentless Pursuit...finding n appropriate name for a new car. Alexis;Calibre;Chaparel;Vectre & Verne..all agred 1st name. "Isn't Alexis the name of the crazy woman in [the TV show] Dynasty?" said George Borst, Sale & M'rkting Mgr.Finally, scratched out the "a" & further discussion, replace the 'i" with a 'u' follow w/emblem logo, that is LEXUS by Toyota.
Also, Lexus, in this case Eidolon shall be bench-marked by others & not the other way round.
11/7/10
 
Bryan K says:
snuffyword: It would be kind of neat if someone came out with a golf club line named after North Dakota towns. I'd buy them for sure!
11/7/10
 
JohnKeith says:
Got my submissions entered. Thanks for this opportunity
11/9/10
 
snuffyword says:
Bryan: So if you buy a Fargo putter, will it Go Far? I need to study up on North Dakota geography. I have a Yes! putter named after my wife. It's not the exact spelling and thank goodness it's an Anser-style that I like. Other than that, I also like the Rife lines of Caribbean Islands names. They are good looking and have a nice feel. I would get one of those before getting a Cameron.
11/9/10
 
snuffyword says:
This is good subject and a cool thread. It leads to the next question of why you play with what you have. Is it because of the model name or brand loyalty or how certain clubs perform for you (hint, hint Terry). I have been on a Mizuno kick, lately (only irons and driver). However, I demo many models before settling on one. I guess that's why I have a Sonartec 3-wood, Nickent hybrids, and an Eidolon wedge. Putters are different. I play with Ping My Day, Kevin Burns 9303SN, TP Mills Spalding TP 17 or Mizuno TP 1, and Yes! Tracy. It depends on how I feel with the greens that day during a serious tournament. I normally go to the course with 2 drivers and 2 or 3 putters to figure out what feels better for that particular course and round. So, a model name is cool to talk about with your golfing buddies but I'd rather play with something that fits my game.
11/9/10
 
Kip says:
"Big Bertha" clubs are named after a howitzer built and used by Germany during World War I.
12/9/10
 
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Terry Koehler is "The Wedge Guy" and President of SCOR Golf- The Short Game Company.

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